Changing role of the journalist
It’s a whole new shiny ballgame
By: Romy Stell
“It’s all about the looks.” That is according to Sheila Man (41). Having been a journalist and editor in chief of an annex, she knows what she’s talking about. If we must believe MTNL journalist Jermain Lo (34) we’ll be waited on our every need. “Eventually personal interests will replace mass media.”
Since the internet took a steady hold in our society, media have been under heavy pressure. For years it has been speculated that papers will vanish and magazines won’t survive. It hasn’t come to that yet and a positive few feel it may never. It might just become for the elite. Fact is, that especially the written media can’t compete with the internet when it comes to fast reporting. But even a fast medium television has trouble keeping up with new innovations like twitter. Obviously these changes have a impact on the daily work of a journalist.
Internet
“When I started, I did a lot of investigative journalism. That’s all about the research. Back then we just used the ‘Almanak’. It was such a useful source, but I don’t think any of the students nowadays have even heard from that thick book!” Sheila smiles, while thinking about that. There was a time she didn’t think that Almanak of hers was replaceable. That doesn’t mean she got stuck though. “Internet is now my main source. As soon as we started using it, I got into it. I like it. It’s fast, easy and there is so much to exchange when it comes to information. It can work very inspiring.” Camjo journalist Jermain is also a big fan of the internet. “How could I not? I actually own several domain names online. It’s hard to keep all of them up to date and some are for future projects. Working online means you have to be fresh and fast all the time. Doing it right is very intense. So of course, new media have drastically changed the way we work. Just think about the way we do research. It makes us lazy, but everybody is getting more aware of the fact that online information might be less reliable. That is a good thing: any consumer should be critical on what they take in. Whatever it is, media or otherwise.”
Inflow
That s a true issue. As more fakes are exposed, users start to realise that everything they hear, see and read online, isn’t necessarily a fact. It’s so easy to change pictures, edit movies and cut quotes that it’s scary. What is real? Sheila: “I won’t lie. Every now and then I use the internet as a source without checking it. And for some silly things we’ve actually used some random texts from websites. Obviously not when it comes to important stories. But small sections and hollow subjects are very easily found. Wrong? Sure, but you try to fill 22 pages of text on your own in one week.” Usually she takes her job very serious. “Most of the time I like internet for up to date reasons to post a story. The week of this, a day of that. There are all these great reasons out there to make a story current. It has made my life much easier. For real information I always make a call. Very often young journalists don’t like calling people, but that’s the best way to get information. If you want to know what’s going on and you can’t be there, just pick up that phone.” Jermaine agrees. “I use internet as an inspiration for my work. All those weird research results are excellent to use in an item. Who takes the time to investigate how many immigrants can bike? Apparently people do, because you can find all the details on this online. As long as you remember not to take it to seriously and check it: you’re ok. If you can’t check it (I won’t be caught counting immigrants on bikes) take a minute to think about it.”
Process
So the new media affect some of the basics of the job: research and ideas. But what else has changed? Especially Jermain saw a lot happening during his career. “And I’ve only been a journalist for six years. I’m forced to do something what used to be done by four or five of us. It makes the individual more important, but it’s much harder to do it right.” When he started at MTNL he was a junior reporter. “I was working with a cameraman, a soundman, an editor and a redaction staff. Now it’s technically possible to do all those things yourself. And you’re asked to do so. It’s no longer dogmatic.” He had a head start though.“I was already working with websites and uploading my own materials and ideas online. MTNL was hardly at the beginning of these things. So when they found out I was ahead of them, they asked me to join their brainstorm sessions on how to use the website. Five years ago they didn’t even use CMS.” Jermain has seen many colleagues struggle. “The girl that was hired to maintain the website was asked to deliver content and the reporter that had to go out and produce a story had to edit her own pictures. It wasn’t easy for everybody.”
The written media underwent a very important change as well. “It has become more about the appearance and less about the content. Personally I feel that might not always be a good thing, but it has given the job new challenges. When I first started we worked with photographers, but now everybody owns a camera. The quality isn’t the same, but it’s cheaper, faster and easier. Now we look for people with a more multitasked spirit. We need you to work a camera, a computer and preferably some layout skills.”
Looks
Fast, furious and fabulous. That’s what the consumer seems to want. News on the spot, strong opinions and in a beautiful cover. So those layout skills can’t be missed. “It’s all about the looks. When I started with the Saturday quire of the newspaper, it was very grey. Not a lot of colour, no recognisable features. Long texts, no pictures, boring layout with a tiny font. I couldn’t imagine a lot of people reading these stories. So when I finally got a say in it, I immediately changed all of that. Now it has a big picture for the cover, every week. It can be anything, as long as it represents one of the main articles. We have a few little sections where we have ‘ordinary people’ doing the talking and someone famous o a current subject. Very popular is our photo of the week. People love seeing personal things in their readings. When you can relate or recognize, it’s just much more attractive. The big stories changed as well. No more than two pages long, at least one big photo, but preferably several. We like working with different types of fonts, colours and boxes. Everybody likes reading little boxes with information.” With tv it’s the same thing. Jermain: “Editing needs to be snappy, but can’t be corny. It has to be fast, without losing content. You want to tell a story in the shortest time possible. That makes your work all about picking a few quotes, some beautiful images and a voice-over to cover the rest. You’ll lose viewers if it takes too long. The audience today is easily bored.”
Pulp versus Personal
He continues: “Mass media is all around. For a great deal of people it is turning into pulp. Media bring the same news as every other website, there are too many pictures, videos and other options available. You can see the audience backing away. And that’s where we’re heading at. People are interested in people. How does it affect others? But also, does a story from the other side of the world have consequences for me? You can already see all the digital broadcasters having more and more personalised channels. Very specific target groups with their own interests. Bringing big news on a local, personal level.” Sheila can only agree. “There is always an interest in personal surroundings. That is why local media will never die.”